Academic year
2017-18
Is found in:
- International Curriculum, programme stage 2
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
Possible deadlines for learning account: 15.03.2018 ()
Organisation of education
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Trypsteen Johan
Language course: Yes, French
Languages: French
Scheduled for: Semester 2
Objectives
In this course unit, the student learns to apply sales techniques in French-language situations.
This course unit is taken together with the second-year students in the bachelor programme of retail management.
Contents
- Sales techniques based on the relationship/ advice sales method
- Steps in building a customer relation
- Difficult conversational situations in sales contexts
- Dealing with suspect people and theft
Order of enrolment
There are no prerequisites for this course.
Prerequisites
- Le français des Détaillants III and Verkooptechnieken
- International exchange students can take the course on condition that they can read and speak French at CEFR B2 level and have basic knowledge of the retail world. This is a practical course, focussing on communication practice.
Final objectives
1. Is able to conduct an advisory sales talk in French
Indicators:
- applies the principles of customer orientation to sales conversations in French
- uses the models of shopper behaviour to conduct professional sales communication
- conducts a sales talk professionally, in French
2. Acts ethically
Indicators:
- acts according to the principles of ethics and within company guidelines
- is able to listen empathically and react appropriately
- shows sincerity in French-language sales talks
3. Can react confidently and correctly in difficult situations, in the French language
Indicators:
- shows confidence in French-language sales talks
- can deal with difficult customers or awkward situation
Organisation of education
- College and seminar
- In-class exercises/ role plays
Study guidance
The lecturer can be contacted via e-mail.
Evaluation
- First exam opportunity: 100 % in-class evaluation
- Second exam opportunity: 100 % oral examination
Study costs
Cost for school trip to French-language partner institute (Liège, Lille, Roubaix, ...)
Approximately 30 euros, not including meals
Key words
Sales techniques, French, s190-bedrijfsbeleid