Academic year
2017-18
Is found in:
- International Curriculum, programme stage 3
This is a single course unit.
Study load:
4 credits
Weight:
4,00
Total study time: 100,00 hours
Possible deadlines for learning account: 01.12.2017 () or 15.03.2018 ()
Organisation of education
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Bruyr Karin
Other teaching staff: Van Ryssen Stephaan
Language course: No
Languages: English
Scheduled for: Semester 1 or Semester 2
Objectives
Acquiring the necessary knowledge (general,specific and practical) concerning the operating of international trade and Belgium's place therein.
Acquiring the necessary competencies to be able to commercialize products and services on an international level.
Contents
The process of internationalisation
1. The international context (economics, social, cultural, technological)
2. Going international or not?
3. Which specific markets to move on to or retain in, (market determination, market selection, market concentration and spreading, different planning models).
4. Market information and market research
5. Entry strategies
6. The IM-Marketing-mix
Geo-polotical and geo- economic theories
Order of enrolment
There are no prerequisites for this course.
Final objectives
1. Interpreting, analysing and assessing the international context (politically, economically, demographically, culturally and technologically).
2. Interpreting, analysing and assessing the marketing mix in an international context.
3. General competencies.
4. Dealing with information.
Indicators:
- Gathering the requested information.
- Recognizing and indicating relevant information in a world of information.
- Handling structured information within given deadlines.
- Handing information according to instructions given.
- Verifying information (looking for mistakes, missing elements).
- Making reports for others based upon the given information.
- recognizing opportunities: having an eye for political, social and other external opportunities and threats; understanding opportunities and taking advantage of them.
- Studying new laws and procedures with a view to gathering the key information and evolutions.
- Studying the information in a critical way and asking for extra inforation if necessary.
- Linking data.
- Managing tasks.
- Showing commitment.
- Keeping one's appointments.
- Acting in a creative and innovative way.
Organisation of education
Question-and-answer method
Lectures
Teamwork
Continous coaching during class hours
Guest speakers
Study guidance
Possible questions will be answered by the lecturer
Evaluation
- First exam opportunity:
- non-period bound evaluation: /
- period bound evaluation: 50% continuous assessment and 50% written exam
- Second exam opportunity:
- 50% individual assignment and 50% written exam
Study costs
Syllabus at the price determined under University College rules