• Introduction
• Continuous circle 
• Strategic analysis
• external analysis
• internal analysis
• Formulation and designing of the strategy
• Competitive advantage
• Pursuing cost benefits
• Pursuing marketing differentiation
• Other differentiation strategies
• Mergers, acquisitions, diversification and growth
• International strategy
• Evaluation of the strategy
• Developing a strategic logic 
• Implementation and Assessment of Strategy
• Implementation of Strategy
• Management monitoring
• Corporate governance
• Corporate social responsibility
• Cases and excercices

1. Has knowledge of and insight into the factors that determine the strategic position of an enterprise.
Indicators:

• Has knowledge of and insight into the principal tools with which an internal analysis (self-analysis) and an external analysis (environmental analysis) can be performed.
• Has insight into the expectations of stakeholders and the rationale of the enterprise.
• Has knowledge of and insight into the notions of ‘mission’, ‘vision’, ‘objectives’ an ‘organizational culture’.
  

2. Has knowledge of and insight into the principal frameworks and models that can help an enterprise to form and to formulate a strategy (strategic roadmap).
Indicators:

• Has knowledge of and insight into the way in which competitive advantage can be realized.
• Has knowledge of and insight into the way in which cost advantages can be strived for.
• Has knowledge of and insight into the pursuit of marketing differentiation.
• Has knowledge of and insight into other differentiation strategies.
  

3. Has knowledge of and insight into strategy implementation and evaluation.
Indicators:

• Has knowledge of and insight into strategy implementation and strategic change management (leadership).
• Has knowledge of and insight into the principles of corporate governance.
• Has knowledge of and insight into corporate social responsibility.
• Has knowledge of and insight into management control.
• Has knowledge of and insight into the balanced scorecard.
  

4. Can acquire and process information about strategic management
Indicators:

• Can analyze and interpret the relevant information from a variety of managerial data in an efficient manner
• Can combine different managerial data and add value to available information.
• Can acquire, process and interpret information about how growth can be achieved through merger, acquisition and growth.
• Can acquire, process and interpret information about the development of an international strategy.
  

5. Can interpret and apply information about strategic management in a general/specific professional context.
Indicators:

• Can execute a simple strategic issue analytically
• Can extract an appropriate conclusion from different strategic options
• Can formulate the proposed conclusion using the correct terminology
• Is critical
• Can understand - on the basis of an annual report and other media - the vision, mission and strategy of a company and can distract future strategic choices

• First exam opportunity:
  • non-period bound evaluation: /
  • period bound evaluation: 100% written exam
• Second exam opportunity:
  • 100% written exam