Academic year
2016-17
Is found in:
- International Curriculum, programme stage 1
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
Possible deadlines for learning account: 01.12.2016 () or 15.03.2017 ()
Organisation of education
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Buekens Willem
Language course: No
Languages: English
Scheduled for: Semester 1 or Semester 2
Objectives
Students will be offered a window of reference in which they can think about the strategic choices companies are confronted with. Models, theories and techniques will allow them to learn how to manage and support the process of the stipulation, implementation and assessment of the strategy in a company.
Contents
- Introduction
- Strategic analysis
- external analysis
- internal analysis
- Formulation and designing of the Strategy
- Competitive advantage
- Pursuing cost benefits
- Pursuing marketing differentiation
- Other differentiation strategies
- Mergers, acquisitions, diversification and growth
- International strategy
- Implementation and Assessment of Strategy
- Implementation of Strategy
- Management monitoring
- Sound management
- Sustainable entrepreneurship
- Entrepreneurial objectives
- Cases
Order of enrolment
There are no prerequisites for this course.
Final objectives
1. Has insight into the factors that determine the strategic position of an enterprise.
Indicators:
- Has knowledge of and insight into the principal tools with which an internal analysis (self-analysis) and an external analysis (environmental analysis) can be performed.
- Has insight into the expectations of stakeholders and the rationale of the enterprise.
- Has knowledge of and insight into the notions of 'mission', 'vision' and 'objectives'.
2. Has knowledge of and insight into the principal frames of mind and models that can help an enterprise to form and to formulate a strategy (strategic course).
Indicators:
- Has knowledge of and insight into the way in which competitive advantage can be realised.
- Has knowledge of and insight into the way in which cost advantages can be strived for.
- Has knowledge of and insight into the pursuit of marketing differentiation.
- Has knowledge of and insight into other differentiation strategies.
- Has knowledge of and insight into the way in which growth can be realised through merger, take-over and growth.
- Has knowledge of and insight into the development of an international strategy.
3. Has knowledge of and insight into strategy implementation and evaluation.
Indicators:
- Has knowledge of and insight into strategy implementation and strategic change management (leadership).
- Has knowledge of and insight into the principles of sound management.
- Has knowledge of and insight into management control.
- Has knowledge of and insight into the balanced scorecard.
4. Is able to critically evaluate elementary knowledge and insights acquired in the course and is able to combine that knowledge and those insights in case studies.
Indicators:
- Assesses the multitude of information (cf. supra).
- Is critical.
- Is able to combine different business data and to add value to available information.
Organisation of education
- Question-and-answer method
- Lectures
- Teamwork
- Continuous coaching during class hours
- Guest speakers
Study guidance
Possible questions will be answered by the lecturer.
Evaluation
- First exam oppertunity:
- non-period bound evaluation: /
- period bound evaluation: 100% written exam
- Second exam oppertunity:
Study costs
Costs textbook (market price).