University College Ghent
Geraard de Duivelstraat 5 - 9000 Ghent - Belgium
Phone: 09 243 33 33 - E-mail:
Business Culture and Intercultural Communication in French and English (CEFR B1 - BTI)39967/4701/2122/1/56
Study guide

Business Culture and Intercultural Communication in French and English (CEFR B1 - BTI)

Academic year 2021-22
Is found in:
  • International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Study load: 5 credits
Weight: 5,00
Total study time: 125,00 hours
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Ermens Katrien
Other teaching staff: Mestdagh Barbara, Mijlemans Birgit, Smet Jolien
Languages: English, French
Scheduled for: Semester 2

Final objectives

As an ambassador of the company or organization, and a connector in the company or organization, communicate in a service-oriented and creative manner in an intercultural, international and multidisciplinary context in Dutch, French, English and either German or Spanish (to be selected) with internal and external stakeholders with various profiles. (Dutch: CEFR level C2 / English: receptive skills CEFR level C1, productive skills level B2 / French: receptive skills CEFR level C1, productive skills level B2 / German or Spanish: CEFR level B1)


Use the productive and receptive language skills purposefully in function of professional presentations in English at the CEFR B1 level.
Use software for presentation autonomously, with a sense for initiative and creativity.
As an ambassador of the company, present a product or service in English.
Create a professional informative presentation based on the specific input of the manager, about the mission, vission and the strategic policy of the company or organisation.
Respond to autonomously to questions on the mission, vision and strategy as first representative of the manager.
Have insight in specific characteristics of diverse cultures, etnic groups and nationalities.
Pay attention to the specific needs of diverse cultures, etnic groups and nationalities and respond to them as the commercial communicator.
Recognize the international character of a professional situation and the oportunities and threats in international contacts, contracts, regulations and strategies.
Describe the relation between the organisational culture on the one hand and the international environment, cultures and habits on the other.


In function of professional presentations: language skills (reading, listening, speaking, writing, interaction in a business and professional context), with attention for grammar, vocabulary, style, spelling
Extra attention for: emphasising, structuring, describing graphs, comparison
Software for presentations: for example powerpoint, prezi; including multimedia (integrating moving images, stills and sound into presentations)
Build up the presentation regarding content.
Use (autonomously and with a sense for initiative and creativity) software efficiently while giving presentions
Basic principles of communication: language register, presentation techniques, fear of speaking
Principles of professional business presentations, ambassador, corporate culture
Mission, vision, strategic plan, goals (translation of mission and vision)
Interculturalism (intercultural communication styles and management styles), diversity in general, respect, cultures, etnic groups and nationalities, values
International ethical issues
Rules for international cooperation
International aspects of organisational culture

Organisation of education

Contactonderwijs48,00 hours

Teaching methods

  • Learning dialogue
  • Practice session


Evaluation(s) for first exam chance
Inside Regular exam scheduleWritten examination40,00
Outside exam scheduleIntegrated assessment60,00
Evaluation(s) for re-sit exam
Inside Regular exam schedulePresentation60,00
Inside Regular exam scheduleWritten examination40,00
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.

Other study materials

study materials available through electronic learning platform

Study costs

The Standard Student Shop will invoice the cost of books and syllabi. You can check prices on their website: Special study costs related to the programme will be invoiced by the faculty per semester.

Study costs related to the programme are general costs, such as copies, business gifts, maintenance of teaching material, etc. These costs will be invoiced in relation to the credits total per academic year. If you take up:

- 0 to 20 credits : 0 euro

- 21 to 40 credits : 5 euros

- 41 - ... : 10 euros

Other costs that will not be invoiced by the faculty but that students need to pay for themselves: printing costs for Chamilo documents, transportation (abroad, field trips, business sightings, workplace, etc.), external and individual seminars, buying a laptop, etc.

There could be extra costs for guest lectures or field trips if an opportunity would arise.
Possible deadlines for learning account: 15.03.2022 ()