Use the productive and receptive language skills purposefully in function of professional presentations in English at the CEFR B1 level.
Use software for presentation autonomously, with a sense for initiative and creativity.
As an ambassador of the company, present a product or service in English.
Create a professional informative presentation based on the specific input of the manager, about the mission, vission and the strategic policy of the company or organisation.
Respond to autonomously to questions on the mission, vision and strategy as first representative of the manager.
Have insight in specific characteristics of diverse cultures, etnic groups and nationalities.
Pay attention to the specific needs of diverse cultures, etnic groups and nationalities and respond to them as the commercial communicator.
Recognize the international character of a professional situation and the oportunities and threats in international contacts, contracts, regulations and strategies.
Describe the relation between the organisational culture on the one hand and the international environment, cultures and habits on the other.

In function of professional presentations: language skills (reading, listening, speaking, writing, interaction in a business and professional context), with attention for grammar, vocabulary, style, spelling
Extra attention for: emphasising, structuring, describing graphs, comparison
Software for presentations: for example powerpoint, prezi; including multimedia (integrating moving images, stills and sound into presentations)
Build up the presentation regarding content.
Use (autonomously and with a sense for initiative and creativity) software efficiently while giving presentions
Basic principles of communication: language register, presentation techniques, fear of speaking
Principles of professional business presentations, ambassador, corporate culture
Mission, vision, strategic plan, goals (translation of mission and vision)
Interculturalism (intercultural communication styles and management styles), diversity in general, respect, cultures, etnic groups and nationalities, values
International ethical issues
Rules for international cooperation
International aspects of organisational culture

study materials available through electronic learning platform

The Standard Student Shop will invoice the cost of books and syllabi. You can check prices on their website: https://hogent.standaardstudentshop.be/nosso. Special study costs related to the programme will be invoiced by the faculty per semester.

Study costs related to the programme are general costs, such as copies, business gifts, maintenance of teaching material, etc. These costs will be invoiced in relation to the credits total per academic year. If you take up:

- 0 to 20 credits : 0 euro

- 21 to 40 credits : 5 euros

- 41 - ... : 10 euros



Other costs that will not be invoiced by the faculty but that students need to pay for themselves: printing costs for Chamilo documents, transportation (abroad, field trips, business sightings, workplace, etc.), external and individual seminars, buying a laptop, etc.

There could be extra costs for guest lectures or field trips if an opportunity would arise.