Academic year
2021-22
Is found in:
- International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Lippens Dennis
Languages: English
Scheduled for: Semester 1 or Semester 2
Final objectives
can develop, implement, monitor and adjust a strategic marketing policy (plan) starting from a strategic framework |
Contents
"Preface:
Key concepts
Basic principles in preparing digital marketing
The inbound marketing methodology
Fundamentals of a website & Content Management Systems (CMS)
Social media :
Social media strategy and planning
Social media guidelines in organizations
Social media advertising
Community management on social
Dealing with negative reporting on social & crisis management
Analyzing, interpreting and reporting results
Search Engines:
Search Engine Marketing & Search Engine Optimazation
The SERP
Blogging fundamentals & storytelling
Search Engine Advertising: Google Ads
Digital Tools:
Facebook Ad manager
Google Analytics
Hubspot
Mailchimp
Email Marketing
Campaign and content management
Lead nurturing and scoring
Analyzing and reporting"
Organisation of education
Contactonderwijs24,00 hoursTeaching methods
Learning dialogue
Assignment
Online learning
Evaluation
Evaluation(s) for first exam chance
Moment | Form | % | Remark |
Inside Regular exam schedule | Written examination | 70,00 | |
Outside exam schedule | Other | 30,00 | assignment |
Evaluation(s) for re-sit exam
Moment | Form | % | Remark |
Inside Regular exam schedule | Written examination | 100,00 | |
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Possible deadlines for learning account: 01.12.2021 () or 15.03.2022 ()