Is found in
- International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Lippens Dennis
Scheduled for: Semester 1 or Semester 2
|can develop, implement, monitor and adjust a strategic marketing policy (plan) starting from a strategic framework
Basic principles in preparing digital marketing
The inbound marketing methodology
Fundamentals of a website & Content Management Systems (CMS)
Social media :
Social media strategy and planning
Social media guidelines in organizations
Social media advertising
Community management on social
Dealing with negative reporting on social & crisis management
Analyzing, interpreting and reporting results
Search Engine Marketing & Search Engine Optimazation
Blogging fundamentals & storytelling
Search Engine Advertising: Google Ads
Facebook Ad manager
Campaign and content management
Lead nurturing and scoring
Analyzing and reporting"
Organisation of education
Evaluation(s) for first exam chance
|Inside Regular exam schedule||Written examination||70,00||
|Outside exam schedule||Other||30,00||assignment
Evaluation(s) for re-sit exam
|Inside Regular exam schedule||Written examination||100,00||
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Possible deadlines for learning account: 01.12.2021 () or 15.03.2022 ()