University College Ghent
Geraard de Duivelstraat 5 - 9000 Ghent - Belgium
Phone: 09 243 33 33 - E-mail:
Cross Cultural Communication23457/4701/2122/1/55
Study guide

Cross Cultural Communication

Academic year 2021-22
Is found in:
  • IC Nutrition and Dietetics
    Choice package:
    • Choose for 12 ECTS CREDITS (Fall semester)
  • International Curriculum Business, Retail and Languages, programme stage 3
  • International Curriculum IT
This is a single course unit.
Study load: 3 credits
Weight: 3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Schelstraete Jan
Languages: English
Scheduled for: Semester 1 or Semester 2

Final objectives

can function in a flexible and open way in a multicultural and diverse society and in an international environment


  • You will know key concepts of intercultural communication: the theories of Hofstede and Trompenaars on the differences between cultures.
  • You will be able to apply the theories of Hofstede and Trompenaars on how to act in intercultural situations of a professional nature.
  • You will be able to adapt to an intercultural context, and act appropriately within that context.
  • You will be able to explain the main differences between your own and a foreign culture, and to advise on how best to act in typical intercultural communication situations.
  • You will be able to act in a correct and competent manner within a multicultural team, for instance regarding the allocation of tasks.


Introduction into the theory of intercultural communication, with practical applications which are relevant for later professional life - communicating and cooperating with people from diverse cultural backgrounds.

  • The theory of cross cultural communication: from ethnocentrism to intercultural competence.
  • Defining cultural concepts and parameters.
  • Cross-cultural interaction.
  • Comparing home and guest/host cultures, and how to act professionally and competently.

Organisation of education

Contactonderwijs24,00 hours

Teaching methods

  • Learning dialogue
  • Assignment


Evaluation(s) for first exam chance
Outside exam schedulePaper50,00
Outside exam schedulePresentation50,00
Evaluation(s) for re-sit exam
Outside exam scheduleOral examination50,00
Outside exam schedulePaper50,00
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.

Other study materials

Optional: VERLUYTEN, S. Paul. Intercultural Skills for International Business and International Relations. Acco Leuven. 2010, 5th ed 2018

ISBN: 9789463441834


English, level B2 (CEFR - Common European Framework of Reference for Languages) . Good oral skills in English are required.

No prior knowledge on interculturality required (introductory course).

Possible deadlines for learning account: 01.12.2021 () or 15.03.2022 ()