Academic year
2021-22
Is found in:
- International Curriculum Business, Retail and Languages, programme stage 2
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
Special admission is required to enrol in this course unit under
- credit contract.
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Co-ordinator: Bruyr Karin
Languages: English
Scheduled for: Semester 1 or Semester 2
Final objectives
| can develop, implement, monitor and adjust a marketing policy |
Objectives
Can indicate the importance and opportunities to be internationally active on a commercial level.
Can explain the components of an international product policy (product innovation, brand policy, assortment policy, service policy, ...).
Can explain the components of an international price policy.
Can explain the components of an international communication policy (communication target group, communication objectives, communication strategy, message, communication mix: instruments and media, budget, impact measurements).
Can explain the components of an international distribution policy.
Contents
Importance and opportunities to be internationally active on a commercial level
Components of an international product policy
- Product innovation
- Brand policy
- Assortment policy
- Service policy
Components of an international price policy
Components of an international communication policy
- Communication target group
- Communication objectives
- Communication strategy
- Message
- Communication mix: Instruments and media
- Budget
- Effects measurements
Components of an international distribution policy
Internationalization process
Organisation of education
Contactonderwijs24,00 hoursStudy guidance
Individual learning problems can always be reported to the lecturer and will be remedied.
Evaluation
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Inside Regular exam schedule | Written examination | 80,00 | |
| Outside exam schedule | Paper | 20,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Inside Regular exam schedule | Paper | 20,00 | |
| Inside Regular exam schedule | Written examination | 80,00 | |
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Prerequisites
The arrangements regarding prerequisites applied for this course unit are in the Faculty’s educational and examination regulations (FOER).
Possible deadlines for learning account: 01.12.2021 () or 15.03.2022 ()