Academic year
2021-22
Is found in:
- International Curriculum Business, Retail and Languages, programme stage 1
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Buekens Willem
Languages: English
Scheduled for: Semester 1 or Semester 2
Final objectives
| can develop, monitor and/or adjust a strategic policy |
| can act ethically and with respect for sustainability principles, in keeping with the professional deontology |
Objectives
Can perform a simple internal analysis (self-analysis) and external analysis (environmental analysis).
Can indicate the expectations of stakeholders.
Can explain the terms 'mission', 'vision' and 'objectives'.
Can explain the main frameworks and models that can help a company to form and write a strategy (strategic course) based on company case.
Can explain how a strategy can be implemented.
Can explain the importance of strategic change management (leadership) on the basis of a business case.
Can explain how a strategy can be evaluated (principles and techniques of management control).
Can identify, name and explain the basic arguments why CSR (3P) is an instrument for successful operational management in business cases.
Contents
Strategic analysis:
- Internal analysis
- External analysis
- SWOT analysis
Strategy formation
Strategy implementation
Strategy evaluation / management control
Strategic change management
Corporate social responsibility, triple P, CSR 2.0., Shared value creation "
Organisation of education
Contactonderwijs24,00 hoursTeaching methods
Practice session
Activating lecture
Study guidance
Individual learning problems can always be reported to the lecturer and will be remedied.
Formative feedback
Evaluation
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Inside Regular exam schedule | Written examination | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Inside Regular exam schedule | Written examination | 100,00 | |
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Study materials
1. Mandatory books
Mastering Strategy - An Inspirational Guide for Entrepreneurs and ManagersMandatory - Author: Buekens Wim
- Publisher: Pelckmans
- Edition: 2021-22
- ISBN-nr: 978-94-640-1529-4
Prerequisites
Final terms secondary school in Flanders
Possible deadlines for learning account: 01.12.2021 () or 15.03.2022 ()