University College Ghent
Geraard de Duivelstraat 5 - 9000 Ghent - Belgium
Phone: 09 243 33 33 - E-mail:
Strategic Management (English language)34171/4701/2122/1/96
Study guide

Strategic Management (English language)

Academic year 2021-22
Is found in:
  • International Curriculum Business, Retail and Languages, programme stage 1
This is a single course unit.
Study load: 3 credits
Weight: 3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Buekens Willem
Languages: English
Scheduled for: Semester 1 or Semester 2

Final objectives

can develop, monitor and/or adjust a strategic policy
can act ethically and with respect for sustainability principles, in keeping with the professional deontology


Can perform a simple internal analysis (self-analysis) and external analysis (environmental analysis).
Can indicate the expectations of stakeholders.
Can explain the terms 'mission', 'vision' and 'objectives'.
Can explain the main frameworks and models that can help a company to form and write a strategy (strategic course) based on company case.
Can explain how a strategy can be implemented.
Can explain the importance of strategic change management (leadership) on the basis of a business case.
Can explain how a strategy can be evaluated (principles and techniques of management control).
Can identify, name and explain the basic arguments why CSR (3P) is an instrument for successful operational management in business cases.


Strategic analysis:

  • Internal analysis
  • External analysis
  • SWOT analysis

Strategy formation
Strategy implementation
Strategy evaluation / management control
Strategic change management
Corporate social responsibility, triple P, CSR 2.0., Shared value creation "

Organisation of education

Contactonderwijs24,00 hours

Teaching methods

  • Practice session
  • Activating lecture

Study guidance

Individual learning problems can always be reported to the lecturer and will be remedied.
Formative feedback


Evaluation(s) for first exam chance
Inside Regular exam scheduleWritten examination100,00
Evaluation(s) for re-sit exam
Inside Regular exam scheduleWritten examination100,00
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.

Study materials

1. Mandatory books
Mastering Strategy - An Inspirational Guide for Entrepreneurs and ManagersMandatory
  • Author: Buekens Wim
  • Publisher: Pelckmans
  • Edition: 2021-22
  • ISBN-nr: 978-94-640-1529-4


Final terms secondary school in Flanders
Possible deadlines for learning account: 01.12.2021 () or 15.03.2022 ()