Academic year
2020-21
Is found in:
- International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Lippens Dennis
Other teaching staff: Van Gorp Bieke
Languages: English
Scheduled for: Semester 1
Final objectives
| can communicate effectively in any professional context |
| can develop, carry out, follow-up and adjust a strategic marketing communication policy (plan) |
Objectives
"
The student has knowledge of and insight in and uses digital Google tools for collecting and / or analyzing and interpreting qualitative and / or quantitative marketing data.
The student has knowledge and insight in subject-specific terminology.
The student uses the appropriate designated digital (Google) tools to collect, analyze and interpret data.
The student analyzes how customers can be properly served using the appropriate business-oriented communication and / or digital tools."
Contents
The student learns the ins and outs of Google Adwords, Search engine marketing (SEO / SEA), Display & video advertising and Google Analytics.
During classes students will participate in the Digital Masters Academy (training and online exams).
The student is able to understand a wide range of marketing-related, complex texts with specific technical terminology, both written and spoken, at a detailed level.
The student demonstrates a good command of general vocabulary, technical terminology and grammar in written language, in a marketing-related context.
Organisation of education
Contactonderwijs24,00 hoursEvaluation
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Inside Regular exam schedule | Written examination | 20,00 | Schriftelijk examen voor het luik Engels |
| Outside exam schedule | Other | 80,00 | behalen van DMA Google certificaten |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Inside Regular exam schedule | Other | 80,00 | behalen van certificaat DMA Google |
| Inside Regular exam schedule | Written examination | 20,00 | schriftelijk examen voor het luik Engels |
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Possible deadlines for learning account: 01.12.2020 ()