Is found in
- International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Lippens Dennis
Other teaching staff: Van Gorp Bieke
Scheduled for: Semester 1
|can communicate effectively in any professional context
|can develop, carry out, follow-up and adjust a strategic marketing communication policy (plan)
The student has knowledge of and insight in and uses digital Google tools for collecting and / or analyzing and interpreting qualitative and / or quantitative marketing data.
The student has knowledge and insight in subject-specific terminology.
The student uses the appropriate designated digital (Google) tools to collect, analyze and interpret data.
The student analyzes how customers can be properly served using the appropriate business-oriented communication and / or digital tools."
The student learns the ins and outs of Google Adwords, Search engine marketing (SEO / SEA), Display & video advertising and Google Analytics.
During classes students will participate in the Digital Masters Academy (training and online exams).
The student is able to understand a wide range of marketing-related, complex texts with specific technical terminology, both written and spoken, at a detailed level.
The student demonstrates a good command of general vocabulary, technical terminology and grammar in written language, in a marketing-related context.
Organisation of education
Evaluation(s) for first exam chance
|Outside exam schedule||Other||80,00||behalen van DMA Google certificaten
|Inside Regular exam schedule||Written examination||20,00||Schriftelijk examen voor het luik Engels
Evaluation(s) for re-sit exam
|Inside Regular exam schedule||Other||80,00||behalen van certificaat DMA Google
|Inside Regular exam schedule||Written examination||20,00||schriftelijk examen voor het luik Engels
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Possible deadlines for learning account: 01.12.2020 ()