University College Ghent
Geraard de Duivelstraat 5 - 9000 Ghent - Belgium
Phone: 09 243 33 33 - E-mail:
Digital Marketing Academy Google (English language)37821/4572/2021/1/26
Study guide

Digital Marketing Academy Google (English language)

Academic year 2020-21
Is found in:
  • International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Study load: 3 credits
Weight: 3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Lippens Dennis
Other teaching staff: Van Gorp Bieke
Languages: English
Scheduled for: Semester 1

Final objectives

can communicate effectively in any professional context
can develop, carry out, follow-up and adjust a strategic marketing communication policy (plan)


The student has knowledge of and insight in and uses digital Google tools for collecting and / or analyzing and interpreting qualitative and / or quantitative marketing data.

The student has knowledge and insight in subject-specific terminology.

The student uses the appropriate designated digital (Google) tools to collect, analyze and interpret data.

The student analyzes how customers can be properly served using the appropriate business-oriented communication and / or digital tools."


The student learns the ins and outs of Google Adwords, Search engine marketing (SEO / SEA), Display & video advertising and Google Analytics.
During classes students will participate in the Digital Masters Academy (training and online exams).

The student is able to understand a wide range of marketing-related, complex texts with specific technical terminology, both written and spoken, at a detailed level.
The student demonstrates a good command of general vocabulary, technical terminology and grammar in written language, in a marketing-related context.

Organisation of education

Contactonderwijs24,00 hours

Teaching methods

  • Online learning
    Additional information: training and online exams DMA Google
  • Practice session
    Additional information: on Chamilo
  • Activating lecture


Evaluation(s) for first exam chance
Inside Regular exam scheduleWritten examination20,00Schriftelijk examen voor het luik Engels
Outside exam scheduleOther80,00behalen van DMA Google certificaten
Evaluation(s) for re-sit exam
Inside Regular exam scheduleOther80,00behalen van certificaat DMA Google
Inside Regular exam scheduleWritten examination20,00schriftelijk examen voor het luik Engels
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.

Other study materials

online course on Chamilo
Possible deadlines for learning account: 01.12.2020 ()