University College Ghent
Geraard de Duivelstraat 5 - 9000 Ghent - Belgium
Phone: 09 243 33 33 - E-mail: info@hogent.be
Website: www.hogent.be
Website Management (English language)35963/4572/2021/1/01
Study guide

Website Management (English language)

35963/4572/2021/1/01
Academic year 2020-21
Is found in:
  • International Curriculum Business, Retail and Languages, programme stage 3
This is a single course unit.
Study load: 3 credits
Weight: 3,00
Total study time: 75,00 hours
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: Mestdagh Barbara
Other teaching staff: Vermeulen Steven
Languages: English
Scheduled for: Semester 1 or Semester 2

Final objectives

can develop a marketing intelligence system to manage data, to find relationships in data, to visualize data with the aim to build foundations for innovative Marketing policy decisions

Objectives

"Has a basic knowledge of and insight in HTML / XHTML and CSS and is able to critically evaluate and combine
Can create a website with a website development editor
Can use the Google Analytics metric for websites"

Contents

"1. Introduction to web design
2. Basic principles HTML and CSS
3. Website development editor
working environment
plan and implement site structure
formatting
C.S.S
hyperlinks
images and illustrations
lists
tables
templates
forms
upload the site
Iframes: YouTube, GoogleMaps,
Slideshow, navigation bar
Linking Google Analytics"

Organisation of education

Contactonderwijs24,00 hours

Teaching methods

  • Practice session
  • Assignment
  • Online learning

Evaluation

Evaluation(s) for first exam chance
MomentForm%Remark
PeriodicPresentation100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
PeriodicPresentation100,00
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.

Other study materials

online course on Chamilo
Possible deadlines for learning account: 01.12.2020 () or 15.03.2021 ()