Academic year
2018-19
Is found in:
- International Curriculum, programme stage 3
This is a single course unit.
Study load:
3 credits
Weight:
3,00
Total study time: 75,00 hours
Possible deadlines for learning account: 01.12.2018 ()
Organisation of education
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Special admission is required to enrol in this course unit under credit contract.
Co-ordinator: De Bruyn Wim
Other teaching staff: De Bruyn Jo
Language course: No
Languages: English
Scheduled for: Semester 1
Objectives
Is able to explain the basic insights of marketing and e-marketing
Is able to explain the project steps and structure of e-marketing actions
Is ableto explain the relations and interactions between the different marketing channels and give examples.
Is able to work with Google analytics, Google Adwords, Google You Tube marketing and refer to other analytics.
Is able to set-up an e-mail campaign.
Is able to make optimal use of social media for e-marketing, with or without Google.
Is able set up a mobile marketing campaign.
Is able to explain the basics of on-line marketing and illustrate them with examples.
Is able to get better e-marketing results by SEO and SEA.
Is able to be creative with digital marketing.
Is able manage a digital marketing campaign for an organisation, including set-up, follow-up, adjustment by means of Google Analytics and the best choice of Adwords and other media.
Order of enrolment
There are no prerequisites for this course.
Prerequisites
No other study courses required to follow this course. Have a basic understanding of English (B1).
In the FBO study and examination regulations (FOER) you will find if other dependencies and sequences are required for his study-course.
Final objectives
TI105 The student can analyse, structure, project the complex ICT requirements and “would like’s” and can advise adequately taking into account the size and capabilities of the organisation.
Teaching methods
Guest speaker or lecture/Testimony
Additional information: Google material and DMA, presentations, workshops and lectures
Assignment
Online learning
Organisation of education
Extra information: There are 5 non-compulsory but recommended contact moments foreseen after 18pm on a workweek-evening in Gent. These sessions are prepared by Belgian and international Google experts. Extra information will be given in the DMA.
There are 3 non-compulsory, but recommended contact moments foreseen about the project task in Gent (or Aalst)
Study guidance
Individual learning problems can be notified by the titular during contactmoments, via the forum and/or e-mail and will be remediated.
Evaluation
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Non-periodic | Other | 50,00 | Google DMA certificates |
| Periodic | Other | 50,00 | Presentation Project |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Periodic | Other | 50,00 | Google DMA certificates |
| Periodic | Other | 50,00 | Presentation Project |